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                      《北京文學》2016年編輯宣傳發行工作會在京召開

                      發布者:網絡管理員發布時間:2016-10-26

                            2016年10月21日,《北京文學》2016年編輯宣傳發行工作會在京召開,來自文學界、出版界、媒體界等相關行業的近二十余位專家出席會議。


                            北京文學月刊社社長楊曉升向與會專家致歡迎辭,并做了主旨演講。他從文學期刊的作用、挑戰和機遇三個方面談起,視野宏大而立場堅定。他提出的問題關乎文學期刊在新媒體時代中的生存態勢,意義重大。他指出文學期刊是其他文化藝術形式的源頭,具有特殊的地位和影響力。首先,文學期刊是社會主義文學和文化的重要陣地,其次,文學期刊是文學發展繁榮的重要根基,再次,文學期刊是國家或地區的文學名片,反映了當地文學創作狀況,代表著文學創作水平。然而,每一本文學期刊目前都面臨著不可避免的挑戰。反思當下,文學期刊面臨的兩大挑戰分別來自外部世界和行業內部。首先,新媒體的普及為傳統的紙質讀物帶來一定的沖擊,其次,期刊同質化問題、“千刊一面”的現象又為文學期刊的發展帶來了更多考驗。在談及文學期刊的機遇時,楊曉升表示,隨著經濟的快速發展,如今從中央到地方對文化和文學的投入與重視越來越大,這為文學期刊提供了發展的沃土。此外,在互聯網信息泥沙俱下的時代,愈來愈多的讀者普遍有著通過閱讀優秀文學作品尋求內心安寧的訴求,這對于文學期刊的發展來說也是利好消息。

                            龍源國際期刊網總編輯穆廣菊表示,文學即人學,是人文社會科學重要的組成部分,文學不會因為數字化媒體的誕生和普及而式微。數據證明,國外在線閱讀調查中,文學閱讀一直排在在線閱讀的前端。閱讀載體多了,如何保證紙質出版行業的發展。穆廣菊認為,推行內容營銷,把數字發行與紙質發行并重是文學期刊未來發展的重點。

                            北京市郵政發行局黨委副書記顏廷秀表示,紙質媒體永遠不會消亡,她對紙質文學期刊抱有期望。她指出紙質文學期刊應挖掘讀者群體,培養、擴大年輕讀者群,積極開發年輕讀者習慣的訂閱方式,保有敏銳觸覺,更好地適應數字媒體時代。北京市郵政發行局運維部主任吳敘紅也看好文學作品的未來,她表示全民閱讀推崇的主要還是文學作品。雖然在數字化時代,碎片化閱讀越來越普遍,但閱讀文學作品是一種陶冶情操的精神體驗,更適合紙質閱讀。不過為了順應時代,紙質媒體與數字媒體相結合的發展模式是文學期刊未來的發展方向。北京市郵政發行局市場部業務主管李佳認為,應考慮不同年齡層讀者群的閱讀習慣,文學期刊可以利用數字平臺吸引到更多的年輕讀者。

                            出席本次會議的還有杜衛東、毛成驊、華靜、冰峰、劉秀娟、朱玲、李國楨、吳安玉、尚振山、蔡岫、陳新、張書林、毛銀鵬、梁翔等文學界、出版界、媒體界、作家和讀者代表,在座專家各抒己見,從不同的專業視角為《北京文學》的發展出謀獻策,提出了許多很好的建議。

                      (張哲  撰稿)
                       

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